With a subscription, our programs are only available to you for a specified period of time. That period of time can be extended by renewing the subscription, which you can do either automatically or manually. While your subscription is active, you will receive both minor updates and major upgrades for free.
With a lifetime license, you can use the current version of the program for an unlimited length of time. You will receive free minor updates, such as versions 24.1, 24.2, and so on, but you will need to purchase major upgrades like version 25, 26, or 27 separately. Major upgrades are optional until such time as Movavi ceases to support a particular version of the software.